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The figures behind the footy

Sports fans come in heaven with all the grand finals of these two biggest winter codes, Australian Football League and National Rugby League, held on consecutive weekends.

In clubs and pubs, fans have their annual argument about which code is much better. It's a believe has no answer but emma data can settle the score on the code nearest Aussie hearts.

AFL has biggest following. Some 6.3 million Australians aged 14+ support an AFL club, or 35 % of the population. Women constitute 41 percent of the supporters.

The Sydney Swans still South Melbourne for Victorian diehards with long memories contains the biggest fan base with 1.1m supporters, of whom a third live outside NSW.

Hawthorn includes a Cheap Ray Ban UK greater area of out of Ray Ban Wayfarer 90% off state fans, its 48 percent figure boosted by marketing activities in Tasmania.

The very best percentage of out of state fans (48%) is associated with silvertails, Carlton.

Victoria, the home of AFL, may be the epicentre of the sport with 2.5m (37%) followers.

Working class Collingwood the mighty Magpies has the most supporters (740,000) of Victoria based clubs, followed by Geelong (693,000). The normal supporter is made of 420,000 fans.

In accordance with emma, Rugby League has 4.7m followers and boasts the top supported club in the united kingdom the Brisbane Broncos (1.2m fans). One in three are female, precisely the same ratio as NRL fans overall (37%).

The Grand Final this year pitches the twoof probably the most passionatelysupported teams against the other person the South Sydney Rabbitohs (520,000 fans) and the Dogs of Canterbury Bankstown (305,000 fans).

NRL and AFL battle one another on several fronts TV licensing dollars, crowd numbers and the hearts of kids whose desire for playing a particular sport while very young often dictates loyalties in later life.

In Melbourne, AFL teams report a 10 percent decline in gate receipts even though the city's NRL team, the Melbourne Storm, increased its attendance figures. In Sydney, The Roosters and Rabbitohs have experienced gates drop even though the Swans grew their crowds.

emma data Cheap Ray Ban UK offers insight into the size of the sporting market.

Some 2.5 million Australians aged 14+ attended an AFL game this season, making it the highest attended code. NRL is third on the list with 1.1m fans attending a game title, slightly lagging the 1.4m who went to the cricket.

Sports Sections Break the Code

Supporters look to newspaper sports sections to ensure they are informed. Almost 5 million Australians read a sports area of a print newspaper weekly with a gender split 60:40 in preference of men.

The weekend is peak time for sport section readership as sports fans hunt for pre and post game analysis. Saturday sports sections reach of two.2 million readers while Sunday sports sections provide an average readership of 2.6 million.

It is a huge pool of highly engaged readers, and prime advertising territory. This is also true for sport sponsors who recognize that gaining the maximum benefit from their sponsorship requires creating relevant ads that take their brand looking at fans.

As Giles Morgan, HSBC head of sponsorship events puts it, "The reason perform sports is one of the engagement of certain demographics and that we arrived at a very strong platform to spend time with customers

reasons Ray Ban outlet store online why brands have long lasting relationships with sponsorships is because work."

This potential is well understood, which is why sports sponsorship will be worth billions of dollars. Ads leveraging these sponsorships, creating links between their brand name and the sponsorship, can be seen in newspaper media.

For instance, Volkswagon ran a smart print campaign in Sydney in promoting their sponsorship with the Swans.

Internet provider, iiNet, promoted their sponsorship in the Hawks in The Weekend Australian on Grand Final day with all the following execution.

While sponsorships are powerful, ads on sports pages do not require a sporting angle to consider advantage of the planet. Internet provider, TPG, used the cheap Ray Ban Wayfarer rear page with the Daily Telegraph recently to market their latest bundling deal.

Sports pages are a wonderful place for brands to get further traction making use of their sponsorship deals. They're also a great place for brands to promotetheir latest offerings into a large, engaged audience, whether its sports related or otherwise not.Building long term relationships with sponsorship: Insights from HSBC, Visa and Chelsea Football Club, Low Lai Chow, Warc Event Reports: Sponsorship Matters Singapore, May 2014

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