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of Irvine along with other manufacturers are benefiting from a convergence of favor and concern about damage from ultraviolet rays

A lot of people are trying to seem like Arnold Schwarzenegger. Others would like to protect their eyes.

Whether they're style conscious, health conscious or both, consumers are spending more money on sunglasses annually.

"People are beginning to look at sunglasses as something other than a medical need. Now there's lots of specialization and fashion occurring. It's be a little more of a lifestyle thing," said David Buchsbaum, a retail analyst for Southeast Research Partners Inc. in Boca Raton, Fla.

About 263 million pairs of Ray Ban Sunglasses On Sale sunglasses were sold this past year in the United States, attracting $2.5 billion, in line with the Sunglass Assn. of America, an industry trade group. Those sales up 9% in dollar terms in comparison to 1993 were the best since the group began tracking data 20 years ago, said Richard Enholm, its statistical chairman.

According to sales through April, Enholm said sales for this year are projected to rise an additional 8%, which will equal $2.7 billion.

Growth has become particularly strong days gone by three or four Ray-ban Wayfarer years weight loss people become aware of the dangers in the sun's ultraviolet rays, Enholm said.

Overexposure to ultraviolet light can dry the eye's cornea, or transparent coating, and maybe even lead to cataracts. "If you spend a whole day at the beach without sunglasses and the next day your vision feel like you might have sand included that's ultraviolet damage," said Carol Norbeck, an optician in Seattle.

Style is also a major concern to customers at Studio Optix, an eyeglass retailer in Manhattan, said owner Mitchell Cassel.

"A sunglass that's purchased in the streets for or 10 dollars can't possibly give you [good] protection," said Alessandro, who sells sunglasses ranging from $25 to $200 at his Manhattan office.

"You don't possess spend $200 with a pair Ray Ban sale $19.99 of sunglasses," he stated. "You can spend when not a prescription $50, $75, $100 for a good pair of sunglasses."

To entice the growing market, manufacturers are pumping out several frames.

Smaller round and oval shaped frames are specifically in vogue now, although they lack the protection of larger sunglasses. There's also a thriving niche for sports sunglasses, mainly the big wraparound "shield" types often utilized by baseball players and cyclists, Enholm said.

One of the largest makers of both sunglass lenses and frames are privately held Oakley Inc.

Traditionally a hot weather product, sunglasses' major sales period is April through August. Speculate ski goggles as well as other shades for snowboarding gain popularity, most retailers are keeping sunglass displays year long.

Sunglass Hut International Inc., the nation's largest specialty retailer of non prescription sunglasses, has been able to cultivate a very good year round business by focusing on warm spots like California along with the South, by varying its product mix geographically, said analyst Buchsbaum. retailers have suffered via a sluggish first 1 / 2 of 1995, Sunglass Hut's overall sales rose 38% to $174.9 million in the period. Sales at stores open at the very least a year, considered the most accurate way of measuring a retailer's strength, climbed a normal 7%.

The company has 1,379 stores including 325 Ray Ban Outlet Sunsations Ray-ban Wayfarer Sunglass Co. stores acquired in late June.

Buchsbaum said the corporation isn't planning to face any significant direct competition because it expands because it has most major mall locations tied up.

He said Sunglass Hut comes with a advantage because its specialty format causes it to be more knowledgeable about shades than malls or other general retailers. For health-conscious consumers, this is the most important factor, said Norbeck, the Seattle optician.

"The shopper should be sure they may be buying [sunglasses] from your knowledgeable source," Norbeck said. "Buying sunglasses off the street in Nyc is the same as buying as a watch on the street in The big apple. Gucci might not be Gucci."

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